Discordo
Art direction and graphic design for print and digital.
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ASOS Works

Strategy / Identity / Design

UFO.Discordo was appointed by ASOS to devise the strategy and create the identity for a stand alone commercial agency to represent the ASOS globally.

UFO.Discordo created the new brand identity for the ASOS internal creative agency, the visual identity needed to bring together the young, DIY aesthetic of ASOS with the energy and passion of its in-house creative team alongside the strategic thinking of the insight dept.

To do this we created geometric grid patterns and shapes to represent the experience, logic and thinking ASOS applies to a campaign. We then created a set of custom fun and vibrant patterns to represent the energy and passion of the talent and their application of creative skills to any brief. With the aim of creating a visual manifestation of how the agency operates, blending expert strategy and insight with unrivalled creative execution & passion.

Project deliverables included logo, typography, colour palette and comprehensive brand guidelines.

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